"Game On!" in Round Rock

Game on!” In Round Rock, that is. That’s the invitation visitors will find on the Round Rock Convention and Visitors Bureau’s new Web site — www.sportscapitaloftexas.com — that aims to reinforce its brand as the Sports Capital of Texas.

The Web site, designed by Austin-based Arsenal Brand, was created to make it easy for visitors to find sporting facilities, unique attractions, dining and accommodations. Along with information, site visitors can find local insight into activities and events, download a visitors guide or follow links to the city’s social media sites, photos and videos.

“The new site is critical to positioning Round Rock as the Sports Capital of Texas and attracting more than $12 million in annual tourism revenue,” says Round Rock CVB Director Nancy Yawn.

The site design also makes it easier for event and tournament planners to submit requests or check date availability online. There also is a button that will translate key content into Spanish.

Article published by the following:
ftp://ftp.dot.state.tx.us/pub/txdot-info/library/pubs/travel/travel_log.pdf