What is "Game On?"

"GAME ON" is a marketing slogan that supports Round Rock's title as the Sports Capital of Texas for youth, amateur and recreational sports.

"GAME ON" is a rallying cry to instill a sense of pride in the citizens of Round Rock to reassure them that the city will be known across the state as the Sports Capital of Texas. It creates ownership for the brand and underscores Round Rock's role as the ultimate host city.

For those across the state, "Game On" is a declaration that Round Rock is open for business for youth, amateur and recreational sports. We know the essence of and what drives the athlete at that level.