What does the Sports Capital of Texas mean to the citizens of Round Rock and why should they care?

Local businesses and citizens play an important role in building the Sports Capital of Texas brand. They are the face of our city for the athletes and families who come to experience all that the ultimate host city for youth, amateur and recreational sports has to offer. And, we encourage them to participate in our activities and continue to be gracious hosts to these visitors.

The Sports Capital of Texas campaign adds dollars of sales tax revenue and contributes to the general fund. Ultimately, this means more money to fund the important city services that our citizens rely on; such as parks, libraries and public safety.