Frequently Asked Questions

The City of Round Rock, through the Convention and Visitors Bureau, is conducting a marketing campaign to claim the title of Sports Capital of Texas for the most talented adult and youth athletes in amateur and recreational sports.

From soccer tournaments to cycling events, Round Rock has advantages over other cities across the state when attracting youth and adult athletes in amateur and recreational sports to our city.

Great facilities, like the Dell Diamond and Old Settler's Park; fun activities, like indoor racing and miniature golf; plenty of dining and lodging; and a central location within two and a half hours from 90 percent of the state's population make Round Rock's goal of becoming the Sports Capital of Texas an achievable one.

Round Rock is able to own this brand because of the many events currently taking place in the city and those that will be there in the years ahead.

Great facilities, fun activities, a central location and welcoming citizens all combine to give Round Rock its competitive advantage.

The Sports Capital of Texas campaign is designed to make Round Rock the top choice of tournament and meeting planners when selecting the location for their next big event.

Through this effort, we will bring more tournaments and sporting events to our town, along with the athletes and their families. The net result will be more visitors buying our products and services, staying in our hotels and contributing to our city's sales tax revenue.

Local businesses and citizens play an important role in building the Sports Capital of Texas brand. They are the face of our city for the athletes and families who come to experience all that the ultimate host city for youth, amateur and recreational sports has to offer. And, we encourage them to participate in our activities and continue to be gracious hosts to these visitors.

The Sports Capital of Texas campaign adds dollars of sales tax revenue and contributes to the general fund. Ultimately, this means more money to fund the important city services that our citizens rely on; such as parks, libraries and public safety.

The citizens of Round Rock play an important role in building the Sports Capital of Texas brand. While the CVB is focused on telling our story to those across the state who will bring tournaments and meetings to our city, we encourage the community to develop ways to support the brand within Round Rock.

The community is encouraged to continue to be courteous to those visitors who come here to experience all that the ultimate host city for youth and adult athletes in amateur and recreation sports has to offer.

The chair is our icon for youth, amateur and recreational sports in Texas. It is a welcoming image that conveys that Round Rock is the ultimate host city for these activities.

"GAME ON" is a marketing slogan that supports Round Rock's title as the Sports Capital of Texas for youth, amateur and recreational sports.

"GAME ON" is a rallying cry to instill a sense of pride in the citizens of Round Rock to reassure them that the city will be known across the state as the Sports Capital of Texas. It creates ownership for the brand and underscores Round Rock's role as the ultimate host city.

For those across the state, "Game On" is a declaration that Round Rock is open for business for youth, amateur and recreational sports. We know the essence of and what drives the athlete at that level.